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About Us

Who We Are

The journey began in 2010 for VIP Liquors as the founder Samkele Ndlovu, set out to entrench the company’s roots into the beverage world and break new ground in the South African market for decades to come.

The company has enjoyed the shared spirit of keeping true to its roots and core values which has contributed to the evolution of the business from an import company to a robust importer, producer, distributor and marketer in the global beverage market.

Today VIP Liquors is breaking new ground in the development of in-house brands furthering its expansion from Africa to the World.

We believe in acting ethically in all our business dealings and we actively encourage the responsible consumption of our brands.

How We Do It

At VIP Liquors, our commitment to excellence is at the heart of everything we do. From the concept stage to final production, there is extensive experience, passion, and knowledge at all stages of development. We begin by meticulously selecting a diverse range of premium spirits, fine wines, and craft beers from around the world. 

Our expert team, driven by a passion for quality, carefully curates each offering, ensuring that only the most exceptional products find their way to your shelves. These brands are developed in various countries alongside world renowned partners to create world-leading and globally competitive brands.

Why We Do It

We believe that beverages are extensions of people’s desires and expressions.

Our mission is to provide functional, aspirational, and conscious products to satisfy the growing demand for the ever-evolving consumer, from Africa to the world.

By producing unparalleled quality, expertise, and a commitment to customer satisfaction; a world where every sip is an experience, and every bottle tells a story.

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We specialise in the distribution, sales, and marketing of alcoholic and non-alcoholic beverages to licensed retailers and for trade only.