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About Us

Who We Are

The journey began in 2010 for VIP Liquors as the founder Samkele Ndlovu, set out to entrench the company’s roots into the beverage world and break new ground in the South African market for decades to come.

The company has enjoyed the shared spirit of keeping true to its roots and core values which has contributed to the evolution of the business from an import company to a robust importer, producer, distributor and marketer in the global beverage market.

Today VIP Liquors is breaking new ground in the development of in-house brands furthering its expansion from Africa to the World.

We believe in acting ethically in all our business dealings and we actively encourage the responsible consumption of our brands.

How We Do It

From concept stage to final production there is extensive experience, passion and knowledge at all stages of development.

These brands are developed in various countries alongside world renowned partners to create world-leading and globally competitive brands.

Why We Do It

We are of the belief that beverages are extensions of people’s desires and expressions.

We look to provide functional, aspirational and conscious products to satisfy the growing demand for the ever evolving consumer, from Africa to the world.

Get To Know Us

Years in Business
0 +
Product Sold
Offices Nationwide


Let’s work together

We specialise in the distribution, sales, and marketing of alcoholic and non-alcoholic beverages to licensed retailers and for trade only.