WHO WE ARE
The journey began in 2010 for VIP Liquors as the founder, Samkele Ndlovu, set out to entrench the company’s roots into the beverage world and break new ground in the South African market for decades to come.
The company has enjoyed the shared spirit of keeping true to its roots and core values, which has contributed to the evolution of the business from an import company to a robust importer, producer, distributor and marketer in the global beverage market.
Today VIP Liquors is breaking new ground in the development of in-house brands, furthering its expansion from Africa to the World.
OUR MISSION
To be a modern, innovative leader in the global beverage market, recognised for excellence in the importation, production, distribution, and marketing of premium beverages.
WHAT WE DO
VIP Liquors specialises in the import, distribution, production, and marketing of premium beverage brands.
Additionally, we are passionate about creating in-house brands and providing them with access to key markets across Africa and beyond.
How We Do It
At VIP Liquors, we bring passion and expertise to every stage of brand development – from initial concept to final product.
Working alongside globally recognised partners, we create beverages that are competitive on the world stage. Our unique approach combines local insight with international experience, ensuring our products resonate with consumers both in Africa and across the globe.
OUR AFRICAN FOOTPRINT
We proudly distribute beverages across an expanding footprint in Africa, ensuring that our brands reach consumers in a variety of markets.
OUR SEGMENTS
Let’s work together
We specialise in the distribution, sales, and marketing of alcoholic and non-alcoholic beverages to licensed retailers and for trade only.